That means sometimes “active usage” is based on “ value exchange moments” instead of “value moments.”Īn example is the mDAU metric, which stands for monetizable daily active usage. As with any metric, the definition of “active users” is ultimately what a company internally decides “active users” should be in their business’s specific context. Even though “active usage” should ideally be tied to “value moments” in your product, they are not the same metrics.
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